Spin-Doctoring, a PR strategy demonized by quacks – CEO Brandfit

The labelling of Public Relations professionals as Spin-Doctors has been associated with the operations of quacks in the marketing communications practice. This was revealed over the weekend during the Edubrainics Africa Lecture delivered by the Senior Consultant of Brandfit PR & Events, Anthony Elikene ANIPR.

Edubrainics is an educational platform with a mission to spread education all over Africa. The organisation invites seasoned professionals to impart knowledge on African students by lecturing on specialized industries and disciplines. The lecture was transmission to a global audience generated engagement from students and young professionals from around the world who during the interactive session asked questions as it relates to their countries.

With the topic “Spin-Doctoring, a Prerequisite or Parasite to the PR Profession”, Elikene explained that Spin-Doctoring as a process is a strategic process not just in politics to turn around negative situations for brands and save them from demise. He blamed the negative perception of PR practitioners as Spin-Doctoring to the influx of nonprofessionals in Public Relations claiming many of them are bereft of strategic solutions leading them to replace facts with lies and deception.

According to Elikene, “The father of modern PR, Ivy Ledbetter Lee, made the distinction between PR and other related professions such as Advertising and Journalism, especially when everyone wanted to practice PR leading to wrong practice hence the phrase Spin-Doctors. Today we have many practitioners who are not professionals in PR and the negative connotation of Spin-Doctoring is back.” He said.

 He further said: “The denotative meaning of Spin-Doctoring in the dictionary has no negativity attached to it because it is a process that enables professionals innovatively generate solutions using verifiable facts and information and your client benefits from the crisis rather than suffer from it.”

“Take for instance when there was a negative news about Indomie being poisonous, it took great Spin-Doctoring by professionals to turn things around and change the narrative by taking the CEO of the company to the mass-market where he ate uncooked Indomie straight from the pack. TV, print reporters, and photojournalists covered the event and ended the rumour died. The problem is when you apply this strategy to politics it is over sensationalized by vested interest and a lot of negativity and character assassination takes over.” Elikene concluded.

In a related situation the regulatory body overseeing the practice of Public Relations in the country, Nigerian Institute of Public Relations (NIPR) is also getting ready to start weeding out practising nonprofessionals.

Zimbabwean businessman and philanthropist - Dr Strive Masiyiwa commended the lecture and the Edubrainics Africa Team “This is an awesome venture! So proud of you guys. Well done." He said.

Alfomeg Says Epoxy is More Cost Effective to Other Kinds of Flooring, Coating

The leading provider of quality Epoxy services in Nigeria and West Africa, Alfomeg Epoxy Services says Epoxy is fast replacing the use of tiles and other outdated technology for swimming pools, homes and offices in Nigeria.

According to the Chief Executive Officer and Head Engineer, Alfomeg Epoxy Services, Mr. Michael Elikene: “The world is evolving and Nigeria needs to catch up with it. There was a time when the use of tiles was fashionable for the homes and offices. When your swimming pools were decorated with tiles but all that is outdated as the world has embraced the Epoxy technology. The technology is the better choice for homes and pharmaceutical companies because of hygiene.”

“In the long and short run it cost less to use Epoxy technology than using tiles etc. Epoxy is more durable while tiles break and the sharp edges can even cause injuries at work or homes especially when children are involved. When you apply Epoxy the aesthetic looks remains until you decide you want to either change the colour or design. When used for septic tank coating it serves lives because the walls don’t cave in as a result of the chemical reaction of faeces”

The company has a rich clientele but operates an ergonomic pricing system which allows it provide services to major corporations, government institutions and individuals who seek quality and durability. Sometimes you find visitors gazing at the finished floor or wall because it is glossy.

Alfomeg has worked with Central Bank of Nigeria (CBN) Printing and Minting – Abuja FCT, Friesland Campina, Peak Milk (tank) – Lagos State, Shell Pharmaceutical, Nemel Pharma – Enugu State, Juhel Pharma - Awka, Anambra State, Michelle Laboratories – Enugu, ECOMED Pharma – Sango Ota, Ogun State, Jopan Pharma – Ajao Estate Lagos State, New Age Pharma – Tawadada Abuja FCT etc.

Alfomeg has been providing Epoxy services across Nigeria and West Africa for more than a decade and is noted for offering international standards. The Companies official contact number is 08034997598 while its official website is AlfomegEngineeringServices.

Deepak Khilnani Outlines Investment Plan in the Nigerian Energy Sector

Chairman of Cummins Cogeneration and CEO of Powergas Africa, Mr Deepak Khilnani, reiterated the Group’s confidence in the Nigerian energy sector and laid out some of their key investment plans for the next three years.

Speaking at a Cummins co-hosted ‘Energy Sustainability and Security: The way forward’ with the UK Department for International Trade. The Chairman stated, “I am very proud of the end to end service capability we have built in Nigeria: having Engineering and Design capabilities, power generation and virtual gas supply in house we are truly able to deliver projects on time and guarantee reliable power. Most importantly we are paid for performance – delivery of kilo watts.”  

Deepak stressed the importance of energy development not only from a company perspective, but also from a development outlook. The World Bank draws a strong positive correlation between economic growth and power availability. Moreover, cost effective and reliable power is the backbone of a robust industrialised economy. With one of the lowest per capita electrification rates in the world and high-energy costs, Cummins Power Generation Nigeria is committed to driving cost effective energy solutions across Nigeria.  

In the next three years Cummins expects to add an additional 450 MW of electricity onto the National Grid in Nigeria, over 10% of the nations current electricity production.

The high performance lean burn Cummins industrial gas generators are manufactured in the UK and are now the industry leading standard, delivering very effective savings in fuel consumption to end users. Deepak Khilnani, who is also a Member of the Oil and Gas Advisory Board of UKTI (UK Government-Industry Consultancy Body), added closer workings with The Department for International Trade is helping drive our mission to improve power availability in Nigeria.

John Woodruffe, the Deputy Director of The Department For International Trade, Nigeria, added “it is always good to see such great companies such as Cummins bringing their innovations and skills to Nigeria. The Department for International Trade is proud of its close working relationship with companies such as Cummins in their bid to contribute to the improvement of electricity generation within Nigeria.” 

Cummins Power Generation Nigeria’s energy solution is also extremely environmentally friendly as the primary fuel source is natural gas, which emits approximately one-tenth the emissions of diesel. Not only is gas less than half the price of diesel in Nigeria today, but it’s also much cleaner. Moreover, gas is domestically sourced compared to imported diesel, thereby boosting the local economy and creating thousands of high skilled employment opportunities.

With more regular piped gas outages, Powergas Africa has fast-tracked the construction of some new Compressed Natural Gas (CNG) stations to meet demand in the West, East and ‘middle belt’ of Nigeria.

“We want to take gas to the North. Moreover, Powergas is developing a portfolio approach whereby if gas outage occurs in one region, we will still be able to deliver gas to our customers by operating multiple CNG mother stations,” said Deepak Khilnani.

Confident of an economic revival in Nigeria, Powergas is building 2 new compression and liquefaction stations by 2018, with enough CNG and LNG to generate 500 MW of electricity at power plants across Nigeria where the pipeline does not reach.

“The CNG development acts as a backbone to the growth in the power generation business as we are able to guarantee fuel availability,” stated The Group Chairman. The 'virtual pipeline' offering provides natural gas to clients who are not connected to the pipeline.

Powergas recently received the prestigious “Best Compressed & Liquefied Natural Gas Production Company” of the Year in 2016 from The Institute for Government Research Leadership Technology (IGRLT). Following an intensive selection process, the Award was bestowed to an internationally recognised organization that is performance driven, innovative and contributes positively to the economic growth and prosperity of Nigeria.

Deepak Khilnani Outlines Way Forward at Energy Sustainability and Security Forum

Deepak Khilnani Outlines Way Forward at Energy Sustainability and Security Forum

Chairman of Cummins Cogeneration and CEO of Powergas Africa, Mr Deepak Khilnani, reiterated the Group’s confidence in the Nigerian energy sector and laid out some of their key investment plans for the next three years.

Speaking at a Cummins co-hosted ‘Energy Sustainability and Security Forum: The way forward’ with the UK Department for International Trade. The Chairman stated, “I am very proud of the end to end service capability we have built in Nigeria: having Engineering and Design capabilities, power generation and virtual gas supply in house we are truly able to deliver projects on time and guarantee reliable power. Most importantly we are paid for performance – delivery of kilo watts.”

Deepak stressed the importance of energy development not only from a company perspective, but also from a development outlook. The World Bank draws a strong positive correlation between economic growth and power availability. Moreover, cost effective and reliable power is the backbone of a robust industrialised economy. With one of the lowest per capita electrification rates in the world and high-energy costs, Cummins Power Generation Nigeria is committed to driving cost effective energy solutions across Nigeria.  

In the next three years Cummins expects to add an additional 450 MW of electricity onto the National Grid in Nigeria, over 10% of the nations current electricity production.

The high performance lean burn Cummins industrial gas generators are manufactured in the UK and are now the industry leading standard, delivering very effective savings in fuel consumption to end users. Deepak Khilnani, who is also a Member of the Oil and Gas Advisory Board of UKTI (UK Government-Industry Consultancy Body), added closer workings with The Department for International Trade is helping drive our mission to improve power availability in Nigeria.

John Woodruffe, the Deputy Director of The Department For International Trade, Nigeria, added “it is always good to see such great companies such as Cummins bringing their innovations and skills to Nigeria. The Department for International Trade is proud of its close working relationship with companies such as Cummins in their bid to contribute to the improvement of electricity generation within Nigeria.” 

Cummins Power Generation Nigeria’s energy solution is also extremely environmentally friendly as the primary fuel source is natural gas, which emits approximately one-tenth the emissions of diesel. Not only is gas less than half the price of diesel in Nigeria today, but it’s also much cleaner. Moreover, gas is domestically sourced compared to imported diesel, thereby boosting the local economy and creating thousands of high skilled employment opportunities.

With more regular piped gas outages, Powergas Africa has fast-tracked the construction of some new Compressed Natural Gas (CNG) stations to meet demand in the West, East and ‘middle belt’ of Nigeria.

“We want to take gas to the North. Moreover, Powergas is developing a portfolio approach whereby if gas outage occurs in one region, we will still be able to deliver gas to our customers by operating multiple CNG mother stations,” said Deepak Khilnani.

Confident of an economic revival in Nigeria, Powergas is building 2 new compression and liquefaction stations by 2018, with enough CNG and LNG to generate 500 MW of electricity at power plants across Nigeria where the pipeline does not reach.

“The CNG development acts as a backbone to the growth in the power generation business as we are able to guarantee fuel availability,” stated The Group Chairman. The 'virtual pipeline' offering provides natural gas to clients who are not connected to the pipeline.

Powergas recently received the prestigious “Best Compressed & Liquefied Natural Gas Production Company” of the Year in 2016 from The Institute for Government Research Leadership Technology (IGRLT). Following an intensive selection process, the Award was bestowed to an internationally recognised organization that is performance driven, innovative and contributes positively to the economic growth and prosperity of Nigeria.